Social expression is an integral part of human communication. It helps us convey our thoughts, feelings, and intentions to others, and helps us understand and interpret the social cues and signals that others give us. Effective social expression requires the ability to listen, observe, and respond appropriately to the social context and the people around us, as well as to be aware of and sensitive to the cultural norms and expectations of the people we interact with.

By focusing on and harnessing cultural elements to achieve a more diverse and inclusive outcome, we create genuine and emotional connections between organisations and audiences.